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The Coca-Cola logo was born in 1886 from simple practicality: bookkeeper Frank Mason Robinson chose the flowing Spencerian script because it looked elegant on ledgers and signage. Yet over time, designers refined its curves, tightening the white ribbon-like stroke against a powerful red field that came to symbolize energy, pleasure, and urgency. Branding experts now argue that the logo’s “hidden message” is less about secret symbols and more about emotional engineering:
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